Music Publicity Tip: Diversify!
When we think about music publicity, we often think of music websites like MySpace.com and Reverbnation.com as the best places to get music publicity.
While music sites are great for attracting music lovers, it’s also worth getting publicity on websites that have nothing to do with music at all. I call this The “Hit ‘Em Where They Ain’t” Strategy. Singer/songwriter Matthew Ebel has gotten his mp3s on tons of music podcasts, but he’s also placed his music in a financial aid podcast. As his music is the only music heard on this podcast, Matthew’s songs stand apart from the rest of the spoken podcast.
In another example, Phill Mason is a musician and internet marketer who won last year’s Thirty Day Challenge. His recent claim to online music publicity fame is that he’s written the theme song for this and last year’s “Thirty Day Challenge, which is used for much of the videos. Since the Thirty Day Challenge had thousands of participants, Phill’s theme song became an online hit for Thirty Day Challengers. The participants were already excited to do the Thirty Day Challenge and make their first $1 online, and having Phill’s theme song rallied the troops! Long story short, Thirty Day Challengers tweeted and hollered until Phill offered the Thirty Day Challenge theme for download. In true internet marketing fashion, Phill created the Thirty Day Challenge Ringtones to meet the demand.
So when you plan your online music publicity campaign, consider the other parts of your life that can be used to get more publicity for you and your music.
September 9th, 2008 at 8:18 pm
Actually Matthew’s music isn’t the only music heard on the Financial Aid Podcast. If you search the archives there are artists like Uncle Seth, Rebecca Lobe and Natalie Gelman that have been played on FAP. Matthew is very often played on the podcast, yes, but not the only person.
September 10th, 2008 at 7:24 pm
Thanks for the correction, Michelle! That’s what I get for not researching this further
Long story short, the Financial Aid Podcast is a non-musical podcast that has featured musicians, which is a great opportunity for music publicity.
September 11th, 2008 at 9:21 am
Hey, thanks for the mention! Yeah, Chris Penn plays my stuff a lot… he’s a big music fan, as Chel mentioned. And because of all the plays, Chris has now become one of my good friends here in Boston!
Pax,
Matthew
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http://matthewebel.com
September 11th, 2008 at 2:05 pm
Hey Matthew,
Anytime! Thanks for stopping by!
Carla