Music Publicity & The Thirty Day Challenge
Your online music publicity strategy can can get a serious supercharge by using internet marketing techniques used in the Thirty Day Challenge, so here’s today’s new idea!
Last month I participated in the Thirty Day Challenge which was organized by Ed Dale, an Australian internet marketer, and his merry global online marketing team. For each day of August 2008, there was a new internet marketing lesson offered in the form of videos, live tv chats, podcasts, and pdf transcripts.
What does the 30 Day Challenge have to do with music publicity, you ask? For one thing, internet marketing techniques can be used to sell just about anything online. For another, most musicians do not know about these methods. For yet one more thing, Ed Dale is a guitar player and music lover, and has offered suggestions for how musicians and artisans can sell their wares. So why not use these techniques for music publicity?
During last month’s Thirty Day Challenge, I had the good fortune of meeting Ed Dale in person when he came to NYC for a meetup. In addition, we even got to chat about how musicians can use these 30 Day Challenge techniques for web traffic, and he shared even more great ideas, which I found brilliant.
Ed Dale and Carla Lynne Hall
However, Ed was quick to add that his theories were speculation until someone tested them (as he started elbowing my arm 
But before he even laid the hint, I was already volunteering to test our collective theories for building music publicity via keyword traffic strategies.
To their credit, Ed Dale, Dan Raines, GuruBob & Co. taught manual processes of all the tasks necessary. They later taught the processes using the Market Samurai web tool. By the time the Thirty Day Challenge was over, my learning curve had been shortened, but I wanted to focus on absorbing all of the material offered. I had originally thought that my original niche blog, The Music Publicity Blog, wasn’t a strong enough niche, and I had intended to find another niche.
So I took a few days off before reviewing my notes in order of Day 1 through Day 31. After rereading my notes, I realized a few things:
One: Because my music publicity site hadn’t yet reached the benchmark of 200 unique visitors a day, I had not tested long enough to know whether or not my site was successful or not. According to Ed, 200 visitors a day is a low number, and you’d want your product to make no less than one sale per 200 visitors.
Two: 200 unique visitors a day may be a poor number to Ed Dale, but the idea of 200 sets of eyeballs a day checking out my music publicity site gives me a THRILL! If your band’s website receives only 200 unique visitors a day from keyword optimization alone, think about the momentum that would build. What would happen if hundreds of people clicked on your music samples each week? If your band newsletter sign-up is displayed prominently, imagine how much faster you could build your email list.
Three: My other blog doesn’t even get 200 unique visitors daily, but after seeing what works, I can use these strategies to get much more than that.
So this music publicity niche blog is where this Thirty Day Challenge case study testing will be done. Check in for the results.
